The service brand Sunlight Homeland of Qingdao Railway Station was unveiled on Sep 23rd, which makes the station the first one of its kind with a registered brand name in China.

　　Qingdao Railway Station, with a history of 100 years, is the only super-high level guest and cargo railway station in Shandong Peninsula. It has actively implemented the brand strategy since 2002. It invited experts and scholars to give lectures on the enterprise's culture and the brand concept in order to foster the brand awareness in the employees' mind. Through one year's efforts, the employees launched the brand Sunlight Homeland created by themselves. The brand has attracted great attention from all walks of life since it was released a year ago. In 2002, Qingdao Railway Station handled 4 million passengers, 2 million tons of goods with a total income of 560 million RMB. (top86)