On August 15th, Josef Schmid, the deputy mayor of Munich, Germany sent a letter of congratulations to the 25th Qingdao International Beer Festival, which opened on the same day. In the letter, he congratulated Qingdao on the 25th Anniversary of Qingdao International Beer Festival. This is the city where the beer festival with the longest history is held. This is the first time that Qingdao International Festival had been congratulated via mayoral letter.

    According to Schmid, the Qingdao International Beer Festival is the Asian festival with the highest quality and has similar cultural connotation and spirits with Oktoberfest of Munich, Germany. These two festivals combine their own tradition and the spirit of time with the unique guest experience perfectly. They are civil festivals that are really close to our lives and mass people.

    As a worldwide celebration festival, the Qingdao International Beer Festival is an international bond among the people from over the world and has made great contributions to world culture exchanges. Profound friendships have been established between Qingdao and Munich through the beer festival and it is deeply rooted in the time-honored beer culture of the two countries.

    With a history of 25 years, the Qingdao International Beer Festival has become a glamorous city name card of Qingdao, the landmark symbol of Qingdao urban image and broadcasting Chinese beer culture.