The Qingdao Trade and Commercial bureau and the department of foreign trade and economic cooperation of Qingdao worked out recently the Opinion on Encouraging and Supporting Famous Local Companies' “Exports-Orientated” Strategies, with the intention of buttressing local enterprises' innovative, research and marketing abilities, fostering brands names and engaging more enterprises in the initiative.

       According to the Opinion, the local government will support those well-established enterprises and enterprises with great potentials, especially those granted with various national, provincial and local brand name titles. The Qingdao government will bolster up those companies in export inspection, credit insurance, and financial support so as to help them form their own brands within short time period.

       Up to present over 318 export-orientated projects have gained the local government's approval, among which 148 were from companies with famous brands, accounting for 46.5% of the total.