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¡¡¡¡Haier Group is aiming for revenues of US$300 million from the sale of
mobile handsets in India over the next 18 to 24 months and then consider setting
up a plant there, its India head of mobile operations said yesterday.
¡¡¡¡India is expected to snap up about 55 million handsets th
is year, up 71
percent from 2005, and the market is forecast to grow to US$5.8 billion by 2010.
¡¡¡¡Haier Telecom (India) Ltd., a joint venture of Haier Group and India?¡¥s
Scope group, will sell GSM and CDMA phones imported from China priced at 2,000
rupees (US$43) to 20,000 rupees.
¡¡¡¡?¡ãThe aim is to be among the top brands in the Indian mobile handsets
segment by the end of our first year of operations,?¡À Arun Khanna, managing
director of Haier Telecom (India), said.
¡¡¡¡The company would also consider starting manufacturing operations in India
about two years from now with a significant investment, he said. That would
cater to the Indian market as well as South Asia and Southeast Asia.
¡¡¡¡Haier hopes that its mobile handsets can piggyback on its appliances in the
Indian market. Haier Electronics, the Hong Kong-listed unit of Haier Group, has
said it plans to become India?¡¥s third-biggest home appliances and consumer
electronics firm by 2010.
¡¡¡¡Haier Electronics said in April it would sell its struggling handset
business to parent Haier Group.
¡¡¡¡Nokia controls more than half the US$2.5 billion Indian handset market and
has a local manufacturing unit, as do South Korea?¡¥s LG Electronics Inc. and
Samsung.
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